Why Choose a Boutique Property PR Firm Over a Large Agency

I worked both in-house and for PR agencies before I set up Lucy T PR in 2014. This experience gave me a valuable insight into what I did and didn't want my own company to be. When I set it up, I knew right away that I wanted to have a small boutique feel, and not ever be referred to as an agency. In fact, whenever somebody 'accidentally' refers to me as one, I literally cringe...

In the competitive world of property PR, choosing the right firm to represent your brand is crucial. While large PR agencies may seem like the obvious choice, there are many advantages to working with a boutique property PR firm like Lucy T PR. Here are a few reasons why... 1. Personalised Attention:

One of the biggest advantages of working with a boutique property PR firm is the personalised attention you will receive. You'll also be working with a senior like myself from start to finish, rather than passed down to a junior... Unlike larger agencies that may have numerous clients and projects to juggle, a boutique firm works with a small portfolio of clients and therefore able to give your brand the individualised attention it deserves, working with the same person who actually pitched for your business.

I love building up relationships with clients and learning all about them... hearing how their week has been, chatting about the latest nursery bug we've all caught and so on. Of course, we have to remain professional, but this level of rapport is something that I just wasn't able to achieve in agency or corporate life - completely going against my personality. I have worked with most of my clients for many years now like this. I even had a couple at my wedding, but it's something I am very passionate about. Although there is a very fine line between being personal and professional, I love the fact (as do the clients I do this with) that we can what's app or chin wag over the phone to our heart's content, whilst brainstorming our next set of ideas for the press. It might not be for everybody and I of course respect that, but generally, these close working relationships mean that trust is built, I can develop and implement successful PR campaigns, whilst giving clients a highly experienced PR expert - ensuring that their message is effectively communicated to their target audience. 2. Expertise in the Property Industry:

Lucy T PR purely specialises in residential and commercial property. I have done this purposefully, and really, there's only a collection of us who do it. This is what makes us so unique, and I only had a developer say yesterday how refreshing it was to have somebody on their side who truly understood what the property press like to hear about. With over fifteen years of experience in the field now, I have developed a deep understanding of the industry and the unique challenges and opportunities it presents. This expertise allows me to create PR campaigns that are not only effective but also tailored to the specific needs of the property sector. Which is why, a lot of the story ideas I pitch to the press, end up coming to fruition. 3. Extensive Network of Press Contacts:

One of the key benefits of working with a boutique property PR firm is their extensive network of press contacts. I have built strong relationships with journalists, Editors and media outlets in the property industry, both online and offline, for the last fifteen years. The majority of them are people I met at the beginning of my career in fact, so when they see my name appear in their inboxes, they know they can trust that I won't be wasting their time... This means that I am able to generate a buzz about brands by securing valuable media coverage in key places, increasing your visibility and credibility in the market. I literally know who writes what and where... no paper or magazine is the same. I remember being tested on this once when I had an interview for a large corporate's in-house PR team... I'm sure it's what got me the job! Press contacts are like gold dust... and that's why if anybody asks us for them, us PR's will always keep them very close to our chest. 4. Cost-Effective Solutions:

While larger PR agencies may come with a hefty price tag, boutique firms offer cost-effective solutions for your property PR needs. Our competitive pricing structure allows you to get the expertise, high quality and personalised attention of a boutique firm without breaking the bank. This is particularly beneficial for smaller businesses or startups that may have limited budgets but still want to make a big impact in the property market and compete against their competitors. This is exactly why I set up Lucy T PR... to help independent firms afford PR. 5. Bespoke and Luxury Vibe:

The website design preference of Lucy T PR reflects our commitment to providing a bespoke and luxury vibe. The teal color mixed with greys and white creates a visually appealing and sophisticated look, steering clear of a corporate feel. This attention to detail and aesthetics is reflected in our PR campaigns as well, ensuring that your brand is presented in the best possible light. In conclusion... choosing a boutique property PR firm can provide you with personalised attention, expertise in the property industry, an extensive network of press contacts, a senior professional throughout, cost-effective solutions, and a bespoke and luxury vibe. With my years of experience and commitment to excellence, Lucy T PR could be the ideal choice for your property PR needs. Do contact me to discuss how we can help elevate your brand in the property market. Sometimes, my dogs like to be on the call too...!